How to join the Lazada Cashback programme as a seller

Someone in the Lazada Philippines community asked how to join the Lazada cashback programme and got stuck at the first step, which is finding where to sign up. I understand why. As of September 2026 I can’t point you to one public form called “Cashback programme” for sellers, and I’d rather say that than invent a menu path.

In practice, cashback on Lazada tends to mean one of three things. A voucher or coins offer you fund yourself. Commission paid to affiliates and cashback sites when they send you a sale. Or a Lazada campaign where the platform co-funds the incentive and you register products. Each has its own opt-in, its own eligibility checks and its own cost. I take them in that order, after the checks that apply to all three.

This is for sellers with a live Lazada store, mainly in the Philippines and Singapore, who want to know what cashback costs before switching it on. By the end you’ll know which route fits your margins, have it running, and know where to see what it cost. I’m not affiliated with Lazada. Menu names differ by country and change between rollouts, so where I’m unsure I say so.

what you need

• An active, verified Lazada seller account, opened through Seller Center for your country (Seller Center for the Philippines).
• Owner or manager access. If a staff member will run promotions, set their permissions first: how to give staff access in Lazada Seller Center.
• Live listings with real stock and prices you actually sell at.
• Your true per-product costs: goods, packaging, and shipping you pay.
• The current commission and payment fee from your own Seller Center fee page. Fees change, so don’t copy a number from a blog post, this one included.
• A spreadsheet, or the short Python script in step 4.
• About an hour for the first pass and a check a week later. I know of no sign-up fee for any of the three routes, but each one costs you money per order, and that is the real price.

step by step

1. Decide which cashback you mean

Write one line in your notes: “I want to (a) fund a shopper offer myself, (b) pay affiliates and cashback sites per sale, or (c) join a Lazada campaign.” Then write the most you can afford to give away per order, in pesos or Singapore dollars.

Expected output: one line and one number.

If it breaks: if you can’t tell which one someone means, ask Seller Center support which programme name they’re using and where it appears in your menu. A name from Lazada beats my guess.

2. Check your account is in good standing

Sign in to Seller Center and confirm your store verification is complete and there are no restriction or violation notices. Then open your shop performance page and look at the metrics Lazada tracks, such as cancellations, late dispatch and chat response. Campaign and affiliate tools generally gate on standing, and thresholds differ per campaign, so the campaign page is the source of truth. If chat response is your weak spot, see how to improve chat response rate across stores.

Expected output: a verified store, no open notices, no metric flagged as a warning.

If it breaks: fix the flagged item first. If you can’t see these pages at all, check your login’s role before assuming Lazada has restricted you.

3. Clean up the listings you will promote

Go through each product you’d include. Stock above zero, correct category, and a price that is what you really sell at. Don’t raise a price ahead of a discount. Campaign rules commonly ask for a genuine pre-discount price, and shoppers compare prices anyway. If your store is new and short on traffic, how to increase traffic to a new Lazada store covers what to fix before you spend on incentives.

Expected output: a list of SKUs that are safe to put into a promotion.

If it breaks: a listing that gets rejected later will show a reason. Fix that exact reason and resubmit instead of editing at random.

4. Do the margin maths

This is the step people skip. Every route costs you per order, so work out what’s left before you commit. I run something like this before any promotion:

def net_per_order(price, cogs, shipping, fee_pct, voucher, affiliate_pct):
    fees = price * fee_pct
    commission = price * affiliate_pct
    return price - voucher - cogs - shipping - fees - commission

# example values only, replace every number with your own
print(net_per_order(price=500, cogs=280, shipping=40, fee_pct=0.10, voucher=25, affiliate_pct=0.05))

Run it per SKU. The numbers above are made-up examples, not Lazada’s rates.

Expected output: one net figure per SKU. Drop any SKU at or below zero, and I’d think twice about a thin positive one.

If it breaks: if you don’t know your real fee percentage, read the fee or finance page in Seller Center. Estimating here is how losses happen.

5. Route A: set up a seller-funded voucher or coins offer

Open the Marketing section in Seller Center (it may be labelled Marketing Center or Promotions, depending on country and version) and look for Vouchers. Create a shop voucher with a discount amount, a minimum spend, a total number of vouchers, and start and end dates. If your account also shows a coins-back or cashback-style tool, set it up the same way. I can’t confirm it’s enabled for every account.

Be clear on what this is. A voucher is a discount at checkout. It’s not cashback in the strict sense of money or coins arriving after the order.

Expected output: the voucher appears in your list as scheduled or ongoing, with the dates you set.

If it breaks: save errors are usually about start time, budget or minimum spend. Fix the field the error names.

6. Route B: turn on Sponsored Affiliates

Look for Sponsored Solutions under Marketing (as of September 2026, as far as I know). Sponsored Affiliates is Lazada’s commission-based tool: you pick products, set a commission rate and a period, and affiliates, including creators and cashback sites that promote Lazada, can then pick them up. As I understand it you pay commission on attributed sales rather than up front, but read the terms on the setup page, because I can’t see your account.

My preference, and you can argue with it: start here before shop vouchers. Paying per completed sale is easier to reason about than giving margin away on orders you’d have got anyway. I haven’t tested how much cashback-site traffic any given rate attracts, so it’s a preference, nothing more.

Expected output: the campaign shows as active or pending review, with the commission you set.

If it breaks: if Sponsored Affiliates isn’t in your menu, it may not be enabled for your country or seller type. Ask support instead of hunting for workarounds. And never order your own products through an affiliate or cashback link. Affiliate programmes generally treat self-referral as abuse.

7. Route C: register for a campaign

Open campaign or promotion registration in Marketing, pick an upcoming campaign, and read its eligibility and pricing rules on the page before you register anything. Submit the SKUs from step 3 at prices that passed step 4. The full flow is in how to join a Lazada mega campaign as a seller. Some campaigns are LazMall only, so if you are or want to be a brand store, read how Lazada sellers qualify for LazMall.

Expected output: registration marked as submitted or under review, then approved or rejected with a reason.

If it breaks: a missed registration window means waiting for the next campaign. Rejected SKUs usually need a price, stock or category fix, then a resubmit if the window is still open.

8. Check what it cost

After a week, or when the campaign ends, export your orders and your finance statement from Seller Center. Compare the voucher and commission deductions per order with the number from step 4. If you have a developer, the Lazada Open Platform has APIs for orders and finance. I haven’t tested them for this, so check the docs for current endpoint names.

Tell your accountant too. How voucher costs and affiliate commissions are booked is an accounting question, and this is not legal/tax advice. In the Philippines the BIR is the authority to check with. In Singapore it’s IRAS.

Expected output: each order line shows its deductions, and your net per order lands near your step 4 figure.

If it breaks: open a support ticket with the order numbers and statement dates, and attach screenshots.

common pitfalls

• Searching for a button called Cashback, not finding it, and deciding you’re not eligible. The tools exist under other names, or they aren’t enabled on your account, and only support can tell you which.
• Following screenshots from another country. Lazada Philippines, Singapore and Malaysia don’t share identical menus or rules. I’ve linked Philippines pages because the question came from there.
• Funding incentives on thin-margin SKUs to chase ranking. You keep the sale and lose the profit.
• Opening a second shop to get more voucher or campaign slots, or to reset a poor score. Lazada, Shopee and TikTok Shop all limit duplicate shops for one seller, and using extra shops to dodge penalties is against the rules on each. Read the current seller policy before registering anything new.
• Missing registration windows. Campaign registration closes before the campaign starts, so build your SKU list a week ahead.

scaling this

At 10x, meaning ten times the orders you get now, keep it manual. One spreadsheet, a margin floor per SKU, and one change at a time so you can tell what moved sales.

At 100x, several people touch promotions. Give each their own staff login with limited permissions instead of sharing yours. If you sell on more than one platform, an order tool starts to matter, and best multichannel order management tools for SEA sellers compares the options. Cash flow starts to matter too, because voucher and commission costs show up as deductions in your statements.

At 1000x you’re likely a brand or authorised distributor, and the LazMall route becomes realistic. Reconciliation should run off API or scheduled exports, with one named person owning it each week. If you run several brands under separate legal entities, each one registers on its own documents and follows current policy. That’s a question for Lazada and your accountant, not a workaround.

where to go next

• How to join a Lazada mega campaign as a seller: the registration flow and deadlines for the campaign route
• How to increase traffic to a new Lazada store: worth doing before you fund any incentive
• How Lazada sellers qualify for LazMall: the brand-store route once your volume justifies it

Everything else is on the blog index.

Written by Xavier Fok

disclosure: this article may contain affiliate links. if you buy through them we may earn a commission at no extra cost to you. verdicts are independent of payouts. last reviewed by Xavier Fok on 2026-09-25.